SHOPIFY · META · KLAVIYO
The DTC operating dashboard, pre-built.
Contribution margin, blended CAC and honest 3-source ROAS — the numbers a DTC founder actually runs on, wired up on day one.
DTC Ops — this week vs lastSAMPLE
$412k
▲ 14.2%
$86
▲ 5.6%
31%
▲ 2.1pt
$42
▼ 8.4%
3.1x
▲ 0.3x
24%
▲ 1.8pt
CONTRIBUTION MARGIN · DAILY
KPIS, PRE-WIRED
RevenueAOVRepeat rateBlended CACROAS (3-source)Contribution margin
CONNECTORS
ShopifyMeta AdsKlaviyoStripe / Razorpay
BOARDS INCLUDED
Daily opsMarketing efficiencyRetention & cohorts
QUESTIONS IT ANSWERS
›Which cohort pays back CAC fastest?
›Where does repeat rate drop by first product?
›Is Meta or Google overclaiming this month?
PROOFROAS is shown three ways — GA4, platform, payments — so you never scale spend on one source's claim.Start with the DTC pack
Start with the pack that fits.
Install a pack, connect your sources, and the dashboard is already built. Change anything — it's yours.